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Performance Goals vs Conversion Rate

How does a +/- 20% change in Conversion Rate affect other thresholds like Cost Per Click (CPC)?

Conversion Rate CR * 80% CR * 100% CR * 120%
Impressions - - -
Clicks - - -
CPM $-$ $-$ $-$
CPC $-$ $-$ $-$
CPL $-$ $-$ $-$

Spend/Traffic Pace & Forecasts

Based on your monthly budget of , this table provides average pacing goals from each day to each year.

Calculated @ Conversion Rate

Daily Weekly Monthly Quarterly Yearly
Cost $ $ $ $ $
Impressions - - - - -
Clicks - - - - -
Leads - - - - -