Performance Goals vs Conversion RateHow does a +/- 20% change in Conversion Rate affect other thresholds like Cost Per Click (CPC)? |
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|---|---|---|---|---|---|
| Conversion Rate | 8% | 10% | 12% | ||
| Impressions | 5000-7500 | 4000-6000 | 3333-5000 | ||
| Clicks | 125-187 | 100-150 | 83-125 | ||
| CPM | $66.67-$100 | $83.33-$125 | $100-$150 | ||
| CPC | $2.67-$4 | $3.33-$5 | $4-$6 | ||
| CPL | $33.33-$50 | $33.33-$50 | $33.33-$50 | ||
Spend/Traffic Pace & ForecastsBased on your monthly budget of $500, this table provides average pacing goals from each day to each year. Calculated @ 10% Conversion Rate |
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|---|---|---|---|---|---|
| Daily | Weekly | Monthly | Quarterly | Yearly | |
| Cost | $16.67 | $125 | $500 | $2000 | $6000 |
| Impressions | 133-200 | 1000-1500 | 4000-6000 | 16000-24000 | 48000-72000 |
| Clicks | 3-5 | 25-38 | 100-150 | 400-600 | 1200-1800 |
| Leads | 0-1 | 3-4 | 10-15 | 40-60 | 120-180 |